Manage My Home

Research
Rebrand
Brand Strategy
Identity Design
Website
Brochure
Marketing Plan
Product Development
brand Maintenance 

A proactive home maintenance company, previously called Happy Home Pro, had big visions of becoming a national company serving high income homeowners achieve greater freedom. Previously a brand whose playful identity suggested quick fixes and affordability, it ultimately created a disconnect with its target audience. To realign, we developed a new identity under the name Manage My Home, moving away from emotional promises and pairing it with strategic verbal and visual messaging. What began as a handyman style service has evolved into an in-app subscription based concierge membership; Transforming Manage My Home into a trusted lifestyle partner. With its new positioning the company has now secured financing and is on its way to grow into a nationwide franchise.